Create your own Keno platform with WhiteLotto Keno solution

Why Is the Lottery Industry One of the Most Profitable Businesses?

Did you know that the lottery industry is among the most profitable businesses in the world? Every day, fans of lotteries from all over the world spend millions of dollars on games and fun. It is common knowledge that people like having a good time and are willing to spend large amounts of money on entertainment. Lotteries guarantee a lot of excitement, adrenaline, and with a bit of luck they can change one’s life and bring huge winnings.

The organizers of lotteries make billions thanks to addressing the expectations of lottery fans and providing them with such games as Keno or classic lotteries. The global lottery market continues to grow exponentially, with online lottery platforms experiencing particularly rapid expansion as more players shift from traditional brick-and-mortar locations to convenient digital solutions.

If you have ever considered running your own business and dreamed of financial independence – now is your chance to make a confident step into the world of online business and big money. Within just a few days you can open your own Keno platform, expand it with other lottery games and develop your brand that will very soon gain many clients and regular players. WhiteLotto has an offer for you that you simply can’t ignore! Take a moment and learn more about our Keno turnkey solution.

Read also: How to sell online lottery tickets – learn more today

What Exactly Is Keno and Why Is It So Popular?

Keno is a world-famous numbers game the origins of which date back to the 16th century. The creator of this lottery is considered to be Benedetto Gentile of Genoa, who developed the rules of the numbers game using the method of filling the empty positions in the city council. The idea was met with huge interest and brought the city significant profits. The city’s downfall, however, also resulted in suspension of all Keno activity.

It wasn’t until 1953, in West Berlin, when Keno was brought back to its roots and the enthusiasts of number-based lotteries were offered the Keno game. Day by day, the game kept gaining a growing number of loyal players. Today Keno is among the most popular lottery games, it is available in many different versions in many countries, such as Canada, France, USA, Germany, Poland or Hungary.

The Keno lottery is available at brick-and-mortar ticket vendors, at many casinos, and thanks to modern Keno software a growing number of people plays this type of lottery on the Internet. The digital transformation has made Keno more accessible than ever, allowing players to participate in draws every few minutes from anywhere in the world.

What Makes Keno Different From Other Lottery Games?

Keno stands out in the lottery landscape for several compelling reasons:

• Frequent Drawings: Unlike traditional lotteries with weekly or bi-weekly draws, Keno drawings can occur every 4 minutes, providing instant gratification and continuous engagement
• Flexible Gameplay: Players control their risk and reward by choosing how many numbers to play
• Fixed Prize Structure: No waiting for jackpots to grow – prizes are predetermined and transparent
• Quick Results: Immediate winners and rapid gameplay keep players engaged
• Low Entry Barrier: Affordable ticket prices make Keno accessible to a broad audience

These characteristics make Keno software and Keno platforms particularly attractive for operators looking to generate consistent, high-frequency revenue streams.

How Do You Play Keno? Understanding the Rules

There are different variants of the Keno game. In most of them, the player can mark 1 to 10 out of 70 numbers available. There are also variants where a Keno ticket has 80 numbers available. During a drawing, the drawing machine picks 20 lucky numbers.

It is up to the player how many numbers they will mark on the ticket. The more numbers they choose and the bigger amount they wager – the higher their winnings. Obviously, in order to win the main prize – one has to correctly choose 10 numbers and play the highest stake.

Keno lotteries don’t have jackpots or rollovers. The prizes for every winning tier are determined in advance. The player knows before they start how much they can win.

Keno drawings take place very often, even as often as every 4 minutes! This frequency is one of the key factors that makes a Keno platform such a lucrative business opportunity, as it generates multiple revenue opportunities per hour compared to traditional lottery formats.

Read also: Understanding Social Casino and Sweepstake Casino – learn more now

What Is GG World Keno and Why Should You Offer It?

One of the latest and most interesting versions of the Keno lottery is the lottery owned by the thriving family of GG World Lottery. The first GG World Keno drawing took place in October 2020. The lottery is very quickly gaining popularity and a group of loyal players who can win huge amounts of money every 4 minutes. Particularly noteworthy is the fact that it is the greatest global Keno lottery online that can be played from any place in the world!

In order to play GG World Keno, one has to choose between 1 and 10 numbers out of the 70 numbers available on a virtual coupon. The player can pick the numbers on their own or use a feature available in the Keno solution used and pick the numbers automatically using the “Quick Pick”. The player may buy a single ticket or use the “multi ticket” option to participate in multiple GG World Keno drawings.

When you create your own Keno platform with WhiteLotto lottery white label solution, GG World Keno comes as a premium offering that sets your platform apart from competitors. Its global reach means you’re not limited by geographic restrictions, and its proven track record since 2020 demonstrates sustained player interest and engagement.

Why Should You Create Your Own Keno Platform Now?

Seeing how Keno is such a huge hit among lottery players who spend millions of dollars on that game everyday – why not take a share for yourself out of that huge cake?

It’s a good idea to take advantage of the popularity of the Keno lottery and create your own lottery platform based on modern Keno software that will allow lottery fans to play without leaving their homes, sitting comfortably in the chair and playing whenever they feel like.

What Are the Market Opportunities for a Keno Platform?

The timing has never been better to launch your own Keno platform:

1. Growing Online Gambling Market: The global online gambling market is projected to reach hundreds of billions of dollars, with lottery games representing a significant and stable segment
2. Mobile Gaming Explosion: Over 50% of lottery players now use mobile devices, and this percentage continues to grow
3. 24/7 Accessibility: Online Keno platforms operate around the clock, generating revenue while you sleep
4. Global Reach: With proper Keno software, you can serve players from multiple countries simultaneously
5. Low Customer Acquisition Costs: Lottery games have natural viral appeal and word-of-mouth marketing potential
6. Recurring Revenue Model: Frequent draws mean loyal players return multiple times per day

What’s the Biggest Myth About Creating a Keno Platform?

It is not true that you need an army of programmers and graphic designers to create a real Keno platform that will live up to your expectations and the expectations of your clients. You don’t need a huge budget, specialized knowledge or experience in the lottery industry, either.

Many entrepreneurs abandon their dreams of entering the lottery industry because they believe it requires:

• Years of technical development
• Millions in startup capital
• Gaming licenses that take years to obtain
• A large team of specialized developers
• Deep industry connections and insider knowledge

The reality is completely different. With WhiteLotto’s Keno turnkey solution, you can bypass all these traditional barriers to entry.

In order to launch your own Keno platform you actually only need to choose the name of your brand and the Internet domain for your business. The rest will be taken care of by the specialists from WhiteLotto, the creators of the best Keno solution in the industry.

What Features Does WhiteLotto’s Keno Solution Include?

We offer you a ready-made Keno solution that will attract interest from fans of lottery games. Right from the first day, you’ll be able to sell Keno tickets online and enjoy seeing your first customers.

Our Keno turnkey solution comes with all the characteristics and features that players need to be able to safely and conveniently use the world of lotteries. Our specialists will tailor all the features to your expectations and put in your hands a complete, operational Keno platform.

Core Features of Your Keno Platform:

1. Multi-Game Support: Keno plus access to 20+ international lotteries including Powerball, Mega Millions, EuroMillions
2. 37 Language Versions: Serve global markets with comprehensive localization
3. Mobile-Optimized Design: Responsive platform works perfectly on all devices
4. Quick Pick Functionality: Automated number selection for convenience
5. Multi-Ticket Options: Players can purchase multiple tickets for single or multiple draws
6. Secure Payment Processing: Multiple payment methods with bank-grade security
7. Real-Time Results: Instant drawing results and winner notifications
8. Results Archive: Complete historical data for player reference
9. Admin Dashboard: Comprehensive analytics and reporting tools
10. Affiliate Program: Built-in affiliate system for growth hacking
11. Bonus and Promotion Engine: Flexible tools for marketing campaigns

Of course after the official premiere of your website offering the ability to play Keno and other lottery games, your commitment and ideas to promote your lottery platform will be helpful. The development of your brand will depend on your creativity and the time spent on promotion – you will be your own boss, you will work for your own success and satisfaction.

Why WhiteLotto’s Approach Wins

The comparison reveals several key advantages of choosing WhiteLotto’s Keno turnkey solution:

1. Speed to Market: 2 weeks versus years of development means you start generating revenue while competitors are still building
2. Proven Technology: Our Keno software has been tested and refined across thousands of transactions
3. Lower Risk: Fixed costs and predictable timeline eliminate the uncertainty of custom development
4. Comprehensive Package: Everything you need is included, from games to payments to support
5. Industry Expertise: Benefit from 30 years of lottery industry experience built into the platform
6. Ongoing Partnership: Unlike one-time development projects, we’re invested in your long-term success

Read also: Curacao gaming license for lottery white label operators – learn more

How Does WhiteLotto’s Keno Platform Benefit Players?

Thanks to the WhiteLotto software, you can offer lottery game enthusiasts a new GG World Keno game with attractive prizes, clear rules and attractive ticket prices. Our Keno software makes it possible to launch a Keno platform within no more than 30 business days from the day of determining with you all the details of our cooperation. It means that just 6 weeks from now you’ll be able to build your own brand and reach clients from different parts of the world.

Why Will Players Choose Your Keno Platform?

The WhiteLotto software for a Keno platform has been translated to 37 languages, which enables you to become an owner of a website that offers lottery tickets for sale worldwide, or you can choose to focus on selected languages. Our experience indicates that the customers of a Keno platform choose the websites where they can use their native language version.

Language is a critical competitive advantage. Research shows that:

• 75% of online consumers prefer to buy in their native language
• Players are 3x more likely to complete registration in their mother tongue
• Customer support requests decrease by 40% with proper localization
• Player lifetime value increases by 25% when full localization is provided

If you want to conquer the whole world and reach hundreds of millions of lottery fans with your offer – don’t limit yourself to just one or two language versions. If you go for targeting, like focused on Spanish speaking customers, remember that with our Keno turnkey solution, in the future you’ll be able to expand your platform with further language versions.

What Additional Games Can You Offer Beyond Keno?

A Keno lottery is just one of the many suggestions in the WhiteLotto offer. Your professional Keno platform may offer the customers much more. Based on our 30 years of experience in the industry, including as lottery players, we have selected more than 20 most interesting lotteries that you can offer your customers.

Premium Lottery Portfolio Available:

You have certainly heard of such lotteries as:

• Powerball and Mega Millions: American giants with record-breaking jackpots
• Eurojackpot and EuroMillions: European favorites available across multiple countries
• Spanish Lotteries: El Gordo, La Primitiva, Bonoloto with huge local popularity
• Italian SuperEnalotto: One of the toughest but most rewarding European lotteries
• Australian Lotteries: OZ Lotto, Saturday Lotto serving the Pacific market
• GG World Lottery: The greatest global lottery online with a $100,000,000 base jackpot!

That’s not all! With our lottery solution, you’ll be able to also offer the greatest global lottery online GG World Lottery, which offers the greatest basic jackpot in the industry – 100,000,000 dollars!

Creating a Complete Player Experience

The customers using your Keno platform will be able not only to buy tickets, but also:

• Easily check drawing results in real-time
• Access comprehensive lottery information and statistics
• Utilize educational content about game strategies
• View complete historical results archives
• Set up automatic ticket purchases
• Join player communities and share experiences
• Receive winning notifications via email or SMS

Building this comprehensive experience is what transforms casual visitors into loyal, long-term players who generate consistent revenue for your Keno platform.

How Do You Control and Manage Your Keno Platform?

We have also taken care of your convenience in using the Keno platform and controlling the growth of your lottery business. The Keno turnkey solution from WhiteLotto provides an array of features that will enable you to create detailed reports on effectiveness of promotional activities and ticket sales.

What Analytics and Reporting Tools Are Available?

You will easily check:

• Which lotteries enjoy the greatest interest
• Which country the biggest number of your active players is from
• Peak usage times and traffic patterns
• Conversion rates from visitors to players
• Average ticket value and player lifetime value
• Most effective marketing channels
• Player retention and churn rates
• Revenue by game, country, and time period

How Can You Configure Promotions and Bonuses?

With help of the easy to use admin panel, you’ll be able to:

• Configure promotions and bonuses for customers with just a few clicks
• Set up welcome bonuses for new player acquisition
• Create loyalty programs for player retention
• Launch time-limited promotional campaigns
• Offer free tickets

You will instantly configure online payments, add or remove the accepted currencies, or even launch an affiliate program. Our developers have prepared an affiliate program integrated with the Keno platform, which will allow you to promote your brand more effectively.

How Does the Affiliate Program Help You Grow?

The integrated affiliate program is a growth accelerator for your Keno platform:

• Performance-Based Marketing: Pay only for actual player acquisition
• Automated Tracking: Real-time monitoring of affiliate performance
• Custom Commission Structures: Flexible compensation models
• Marketing Materials: Ready-made banners, links, and promotional content
• Fraud Protection: Built-in security measures prevent affiliate fraud
• Scalable Growth: Expand your reach without expanding your team

Another thing that will help you in taking the first steps in the lottery industry will be a dedicated client manager who will be available with their advice, knowledge and experience 24 hours a day, 7 days a week. You can count on their help with any matter related to our Keno turnkey solution.

Read also: The rise of lottery as a service – learn more

What Makes WhiteLotto’s Keno Software Superior?

Our specialists, when creating the Keno solution offered, took into account their own experience as players of Keno and other lottery games. It has made our solution 100% in line with the expectations and needs of players.

Why Is Mobile Optimization Critical?

Your platform will work great on any device, including the increasingly popular mobile devices. Did you know that every second player who plays lotteries online uses mobile devices?

Mobile-first statistics that matter:

• 52% of all lottery tickets are now purchased on mobile devices
• Mobile players check results 3x more frequently than desktop users
• Conversion rates are 15% higher on properly optimized mobile platforms
• Mobile players have 20% higher lifetime values
• Push notifications on mobile increase engagement by 35%

While the competition is working on adjusting their offer to smartphones and tablets, you are already one step ahead thanks to our Keno solution! Our responsive design ensures your Keno platform delivers a premium experience whether players access it from an iPhone, Android device, tablet, or desktop computer.

Read also: Which lottery website script is currently the best on the market – learn more today

How Can You Succeed with Your Keno Platform?

Thanks to a long-term cooperation with WhiteLotto, you will be able to spread your wings in the lottery business and join the ranks of industry leaders.

What Does Long-Term Success Look Like?

The key to success in any type of business is believing in succeeding, commitment, determination and a good idea for an enterprise. By using the WhiteLotto offer you get a ready-made idea and the tools to make it happen, which is already a few milestones on the way to financial independence and satisfaction. We offer ready-made Keno software that may be the key to creating a business that will secure your future.

Success benchmarks for Keno platform operators:

• Month 1-3: Platform launch, initial player acquisition, brand establishment
• Month 4-6: Break-even point, organic growth begins, refine marketing
• Month 7-12: Consistent profitability, expand language versions or game portfolio
• Year 2: Scale operations, consider additional markets, optimize operations
• Year 3+: Industry establishment, potential for expansion or acquisition

What Marketing Strategies Work Best for Keno Platforms?

To maximize your Keno platform’s success:

1. SEO Optimization: Target keywords like “play keno online,” “online lottery,” and location-specific terms
2. Content Marketing: Create guides, strategy articles, and lottery news
3. Social Media: Highlight big wins and create community engagement
4. Affiliate Marketing: Leverage your built-in affiliate program
5. Email Marketing: Regular newsletters with promotions and jackpot updates
6. Influencer Partnerships: Collaborate with gambling and lifestyle influencers
7. Referral Programs: Reward players for bringing friends

Remember, with WhiteLotto’s Keno turnkey solution, your focus can be on growth and marketing rather than technical challenges.

What Questions Should You Ask Before Choosing a Keno Solution Provider?

Before committing to any Keno platform provider, ask these critical questions:

Technical Questions:

• How long will it take to launch my Keno platform?
• Is the Keno software mobile-optimized?
• How many language versions are available?
• What payment methods are supported?
• What’s the platform uptime guarantee?
• How are updates and maintenance handled?

Business Questions:

• What’s the total cost of ownership?
• Are there hidden fees or ongoing charges?
• What support is provided post-launch?
• Can I customize the platform to match my brand?
• What games beyond Keno are available?
• Is there an affiliate program included?

Legal and Compliance Questions:

• How do you handle regulatory compliance?
• What licenses or certifications does the platform have?
• Is player data protected and GDPR compliant?
• What fraud prevention measures are in place?

WhiteLotto can answer all these questions transparently, giving you confidence in your decision to create your own Keno platform.

Read also: Keno whitelabel – a ready-made idea for an online business

Comprehensive Summary: Your Complete Guide to Creating a Successful Keno Platform

Creating your own Keno platform represents an exceptional opportunity to enter the highly profitable online lottery industry without the traditional barriers that have historically made this market difficult to access. This guide has explored every aspect of launching a successful Keno business using WhiteLotto’s comprehensive lottery turnkey solution.

Key Takeaways About the Keno Market Opportunity

The Keno lottery market is experiencing unprecedented growth, driven by the shift to online gaming and the increasing popularity of mobile play. With drawings occurring as frequently as every 4 minutes, Keno generates consistent, predictable revenue streams that traditional weekly lotteries cannot match. Players worldwide spend millions daily on Keno games, creating a massive market opportunity for entrepreneurs willing to seize it.

The lottery industry’s profitability stems from its unique combination of entertainment value, life-changing jackpot potential, and broad demographic appeal. Unlike many gambling products, lotteries including Keno attract mainstream players across all age groups and economic levels, providing a stable and growing customer base.

Understanding WhiteLotto’s Keno Turnkey Solution

WhiteLotto’s Keno software eliminates the traditional obstacles that prevent entrepreneurs from entering the lottery business. Instead of requiring years of development, millions in capital, and extensive technical expertise, WhiteLotto’s turnkey approach allows you to launch a fully operational Keno platform in just 30 business days.

The solution includes everything necessary for success: modern Keno software optimized for all devices, 37 language versions for global reach, integration with GG World Keno and 20+ additional lottery games, secure payment processing with multiple currencies, comprehensive admin tools for business management, and 24/7 support from dedicated account managers. This complete package means you can focus on building your brand and acquiring customers rather than wrestling with technical challenges.

Competitive Advantages of WhiteLotto’s Approach

The WhiteLotto solution strikes the optimal balance: professional-grade Keno software with enterprise features, rapid deployment that gets you to market quickly, predictable costs that allow for accurate financial planning, and ongoing partnership that ensures your long-term success. You get the benefits of a large development investment without the risk, cost, or time commitment.

Technical Excellence and Player Experience

WhiteLotto’s Keno platform is built on 30 years of lottery industry experience, incorporating insights from both operator and player perspectives. The result is Keno software that players love to use and operators find easy to manage.

Mobile optimization is particularly critical, as over 50% of players now access lottery games via smartphones and tablets. WhiteLotto’s responsive design ensures perfect functionality across all devices, giving you immediate access to the growing mobile gaming market.

The 37 language versions included in the platform are not simple translations but full localizations that include culturally appropriate imagery, payment methods popular in each region, and customer support in native languages. This level of localization dramatically improves conversion rates and player retention.

Business Management and Growth Tools

The admin panel provides comprehensive control over your Keno platform without requiring technical knowledge. You can configure promotions, analyze performance metrics, manage payments, launch marketing campaigns, and monitor player behavior all from one intuitive interface.

The integrated affiliate program deserves special mention as a growth accelerator. Affiliate marketing is one of the most cost-effective player acquisition strategies, as you only pay for actual results. WhiteLotto’s built-in affiliate system includes tracking, reporting, automated commission payments, and fraud prevention, allowing you to scale your marketing efforts without proportional increases in your team size or budget.

Revenue Potential and Path to Profitability

While specific revenue figures vary based on market, marketing investment, and operational execution, WhiteLotto’s Keno platform operators typically reach break-even within 3-6 months. This rapid path to profitability is possible because of the solution’s low initial investment combined with immediate revenue generation from day one.

The business model benefits from several favorable characteristics: low marginal costs per transaction, recurring revenue from loyal players, multiple revenue opportunities per hour due to frequent draws, cross-selling opportunities with additional lottery games, and scalability without proportional cost increases.

Beyond Keno: Building a Complete Lottery Platform

While Keno is an excellent entry point to the lottery industry, WhiteLotto’s solution positions you to expand into a comprehensive lottery operator. The platform includes access to 20+ international lotteries including industry giants like Powerball, Mega Millions, EuroMillions, and the exclusive GG World Lottery with its $100 million base jackpot.

This diversification strategy serves multiple purposes: it appeals to a broader player demographic, reduces dependence on any single game, creates cross-selling opportunities, and positions your brand as a full-service lottery destination rather than a single-game platform. Players who come for Keno stay for the variety.

Support Structure for Long-Term Success

Perhaps WhiteLotto’s greatest differentiator is the ongoing support structure provided to partners. Unlike one-time development projects where you’re on your own after launch, WhiteLotto assigns each operator a dedicated account manager available 24/7.

This support includes technical assistance, marketing consultation, performance optimization recommendations, regulatory guidance, and strategic planning help. You’re never alone in your business journey. The account manager becomes a trusted advisor who understands your specific situation and is invested in your success.

Final Thoughts: Why Now Is the Time to Act

The online lottery industry is at an inflection point. Traditional operators are struggling to adapt to digital channels while players increasingly demand online convenience. This creates a unique window of opportunity for agile new operators using modern technology to capture market share.

WhiteLotto’s Keno turnkey solution removes the traditional barriers that protected established operators. You can now launch a professional Keno platform that rivals or exceeds the offerings of companies that spent years and millions building their systems. The combination of proven technology, comprehensive features, rapid deployment, and ongoing support creates an unprecedented opportunity.

Every day you wait is a day your future competitors are gaining players and building their brands. The Keno market won’t wait, and neither should you. With just 30 business days from decision to launch, you can be accepting real players and generating real revenue before the end of next month.

Contact WhiteLotto today and take the first step toward becoming a lottery industry operator. Your future players are already searching for a Keno platform like yours – make sure they find it.

Read also: Find out how to make your own lottery online – learn more today