Sports betting white label – is it the best idea for your business?

Quick Summary

Starting an online sports betting business has never been easier thanks to sports betting white label solutions. This comprehensive guide explores how white label sportsbook platforms work, their benefits, costs, and how to choose the right provider. We’ll compare sports betting white label options with lottery platforms, provide step-by-step instructions for launching your betting site, and analyze WhiteLotto’s turnkey solution against competitors. Whether you’re a passive investor or an entrepreneur looking to enter the gambling industry, this guide will help you make an informed decision about sports betting platform white label solutions.

Have you ever considered starting an online business? It is the perfect way to get money without struggling much. The internet opened up space that allows people to access international markets easily. This is why online trading activities have increased recently. There are many other openings that you can start online and get good money. For example, you can create a sports betting website. This will help you cover the growing number of risk-takers who love betting in sports.

If you are serious about getting started with this online business, you just have to read this review, which will explain everything that you need to start running a sports betting white label.

What Exactly Is Sports Betting and How Does It Work?

You probably have heard of the term ‘sports betting’ but you aren’t sure what it means. Well, it can be easily defined as a form of gamble where you place a bet on the expected outcome of a sporting game. Take the example of football where there are three likely events at the end of a match i.e. win, loss, or draw. The idea is to predict which outcome will happen. If it happens, you will be paid based on the odds stated during your bet.

From a business perspective, sports betting needs a platform on which players can place their bets. Such a platform needs to be intuitive to attract more gamblers to it. This is where you as a businessperson comes into play. You bridge the gap and provide people with a betting platform where they can place their bets safely. Once you have the website and the platform ready, you can sit back and watch players make their bets as you make money. Of course, you will also be hoping that they lose their bets for you to make more money.

The sports betting industry has experienced tremendous growth over the past decade, with global revenues exceeding billions of dollars annually. This growth is driven by increased smartphone penetration, improved internet connectivity, and the legalization of sports betting in many jurisdictions. As a sports betting white label operator, you position yourself to capitalize on this expanding market without the technical complexities of building a platform from scratch.

Right now, you must be worried about the technicality of creating a bookmaking platform. Don’t worry because that is where the sports betting white label solution comes in handy.

What Is a Sportsbetting White Label Solution?

Thanks to the sports betting white label solution, you don’t have to worry about creating a betting platform. A white label solution is an old business model that has become prominent since the advent of the internet. This business model is very simple; someone creates a product/service and sells it to another company to use it. When the product/service is created, the creator sells it and loses ownership as it is branded the names of the new owners.

In sportsbetting white label, you get an already-developed betting website. This website also acts as a betting platform where people can place their bets. The white label company provides a complete platform and you brand it with your name then market it. The business is ready for use as soon as you buy it from the white label service provider.

A white label sportsbook solution typically includes several essential components that make your sports betting business operational from day one. These components include the betting software, odds management system, payment processing integration, customer management tools, risk management features, and comprehensive administrative dashboards. The white label sports betting platform provider handles all technical aspects, including server maintenance, software updates, security protocols, and regulatory compliance support.

This business model works perfectly for passive investors who have the money but do not have the time to create a platform. You can begin to market the white label sportsbook. The good thing about this industry is that it is trending and you will have an easy time getting it into the market. However, you must develop a robust marketing strategy that will get your white label sportsbook solution ahead of others. You will also need to find the best solution amongst the companies offering to create for you a sports betting platform white label.

Is a Sports Betting Platform White Label a Good Online Business Idea?

The online business space is expanding and business people are having a good time investing in the new markets. Just before investing, you need to conduct due diligence that will determine the viability of the business model that you are going to engage in.

While at it, we have conducted due diligence for you to help you determine the suitability of creating a white label sports betting platform as a form of online business. We will highlight the good things that you will get and what you need to benefit fully from this online business venture.

The sports betting white label industry offers significant advantages for entrepreneurs. The global online gambling market is projected to continue its upward trajectory, with sports betting representing a substantial portion of this growth. Many countries are reconsidering their gambling legislation, opening new markets for sportsbetting white label operators. This regulatory shift creates opportunities for early movers to establish brand presence and capture market share.

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Why Is a White Label Sports Betting Solution Such a Great Idea?

Can You Start Your Sports Betting Business Immediately?

White label sports betting solution is a business model that has an immediate start option. It is a big business opportunity that allows you to start immediately and start making money. Most businesses require a lot of background work before getting started. However, if you opt for a white label sportsbook solution, you will get everything done for you and start immediately.

The typical timeline for launching a sports betting platform white label ranges from just a few weeks to a couple of months, compared to 12-18 months when building from scratch. This rapid deployment means you can capitalize on market opportunities, seasonal sporting events, and competitive advantages much faster than competitors who choose to develop their own systems.

How Much Does It Cost to Start a White Label Sportsbook?

Assembling a team to develop software that will be used to run a sports betting platform will be very expensive. This is why the white label sportsbook gives you an instant solution to your problem at a very low cost. Of course, the cost may vary from one white label to another but the overall cost is much lower than doing it yourself. The business sense in it is that the white label service provider finds it easy to do it since the company has this service as its main business.

Building a custom sports betting white label platform from scratch can cost anywhere from $500,000 to $2,000,000 or more, requiring significant upfront investment in development teams, infrastructure, and testing. In contrast, white label sports betting solutions typically operate on monthly licensing fees ranging from $5,000 to $50,000, depending on features and scalability. This dramatic cost reduction makes the sports betting white label model accessible to a broader range of entrepreneurs.

What Payment Methods Are Available in Sports Betting White Label Platforms?

White label sports betting platform provides many payment methods for your customers to use. The website is integrated with top online payment methods like PayPal, Neteller, Skrill, Master Card, Visa, etc. This makes your business marketable online.

Modern sportsbetting white label solutions offer comprehensive payment processing that includes traditional methods like credit cards and bank transfers, e-wallets such as PayPal and Skrill, prepaid cards, mobile payment solutions, and increasingly, cryptocurrency options like Bitcoin, Ethereum, and Litecoin. This payment diversity is crucial for serving international customers who have varying preferences and regional payment method availability.

How Does Risk Management Work in White Label Sportsbook Solutions?

A good sports betting white label will also add security features when creating a sports betting website. This reduces online fraud and you can trust that your business website will be secure. Risk management is an important business aspect that all online businesses must consider.

The risk management systems in white label sports betting platforms include real-time monitoring of betting patterns, automated alerts for suspicious activities, player verification systems (KYC/AML compliance), bet limits and controls, sophisticated fraud detection algorithms, and IP tracking to prevent multi-accounting. These features protect both your business and your customers, ensuring the long-term sustainability of your sports betting white label operation.

There are many other benefits that can be discussed, though these form the main benefits that you get for choosing a white label sportsbook solution.

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How to Start Your Sportsbetting White Label Business: Step-by-Step Guide

Step 1: Research Your Market and Competition

Before investing in a sports betting white label solution, conduct thorough market research. Identify your target demographic, analyze existing competitors in your region, understand local betting preferences, and assess market saturation. This research will inform your business strategy and help you differentiate your white label sportsbook from competitors.

Step 2: Obtain Necessary Licenses and Legal Compliance

Licensing is the most critical step in launching your sports betting platform white label. Research gambling regulations in your target jurisdictions, identify appropriate licensing authorities (such as Malta Gaming Authority, UK Gambling Commission, Curacao eGaming), prepare required documentation including business plans and financial statements, and submit your application with the necessary fees. Many white label sports betting providers offer licensing support services to guide you through this complex process.

Read also: How to get a lottery licence – learn more

Step 3: Choose the Right White Label Sports Betting Provider

Evaluate multiple sportsbetting white label providers based on their technology, features, pricing models, reputation, and support services. Request demos of their platforms, check references from existing clients, review their sports coverage and odds competitiveness, and assess their payment processing capabilities. This selection process is crucial as your provider will be your long-term technology partner.

Step 4: Customize Your Brand and Platform

Once you’ve selected your white label sportsbook solution, work with the provider to customize the platform with your branding. This includes designing your logo and color scheme, customizing the user interface to match your brand identity, creating unique promotional materials, and developing your website content and terms of service. Your sports betting white label should reflect your unique brand personality while maintaining professional standards.

Step 5: Set Up Payment Processing and Banking

Configure your payment gateway integrations, establish relationships with payment processors, set up merchant accounts for different currencies, implement security protocols for financial transactions, and configure withdrawal processes and limits. Ensure your white label sports betting platform supports payment methods popular in your target markets.

Step 6: Develop Your Marketing Strategy

Create a comprehensive marketing plan that includes digital marketing channels, social media campaigns, affiliate programs, SEO optimization for sports betting keywords, influencer partnerships, and promotional offers for new customers. Your marketing strategy should emphasize the unique advantages of your sportsbetting white label while building trust with potential customers.

Step 7: Test Your Platform Thoroughly

Before launch, conduct extensive testing of your sports betting platform white label. Test all betting functions, verify payment processing, check mobile responsiveness, ensure odds accuracy, test customer support systems, and conduct security audits. This testing phase prevents costly issues after launch.

Step 8: Launch and Monitor Performance

Launch your white label sports betting business with a soft opening to a limited audience, gather initial feedback and make necessary adjustments, implement analytics to track user behavior and platform performance, monitor financial metrics including revenue and customer acquisition costs, and continuously optimize your platform based on data insights.

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What Should You Check Before Getting Started with Sports Betting White Label?

Even before you get a provider of sports betting white label solutions, you need to do a few things for the success of your online business.

Essential Checklist Before You Get Started

• License: you need to ensure that you have a proper license to operate a betting website. Some countries are strict with online gambling and require strict registration and licensing to provide such services. This is a service that you can get from sports betting white label solution. Experienced white label providers get you platforms that are already licensed.
• Know your competition: sports betting is a competitive field that you need to understand before you get in. Analyze the kind of competition that you have and see how you can penetrate the market. Study their odds offerings, promotional strategies, user interface design, and customer retention programs.
• Consider all the costs: there could be other costs apart from the purchase of the white label sports betting platform. You need to know these costs so that you are not surprised when running your business. These include licensing fees, monthly platform fees, payment processing fees, marketing budgets, customer support costs, and regulatory compliance expenses.
• Marketing strategy: while getting your betting website out in the market, you need to consider the best channel. Social media is one of the trending ways to market your betting website. You can also use influencers to market your website. Consider SEO strategies, affiliate programs, paid advertising, content marketing, and partnership opportunities.
• Technical infrastructure: Ensure you understand the technical requirements for running your sportsbetting white label, including hosting requirements, bandwidth needs, server locations for optimal performance, backup and disaster recovery plans, and scalability options for future growth.
• Customer support strategy: Plan how you’ll handle customer inquiries and issues. Will you provide 24/7 support? What languages will you support? Will you use live chat, email, phone support, or a combination? Your white label sports betting provider may offer support services, but you need to determine your customer service model.

How to Choose the Best Sports Betting White Label Provider?

Finding the right white label sports betting solution is crucial if you want your business to succeed. This is why we will share the most important things that you need to consider when choosing a white label sportsbook.

What Market Coverage Should Your Sports Betting Platform White Label Offer?

The software provider should have a wide market reach for you to get many customers. Ideally, a global sportsbetting website is what you are looking to get from the white label service provider. Look for providers that support multiple languages, currencies, and regulatory frameworks. The best white label sports betting solutions offer localization features that allow you to adapt the platform to different markets, including region-specific sports, local payment methods, and culturally appropriate marketing materials.

How Many Sports Should Be Covered in Your White Label Sportsbook?

This is the most important consideration that you need to check before you go far. If you want your business to succeed, you will need to have many sports covered. An ideal number lies anywhere between 50 and 100. Some of the top sports that should not miss include soccer/football, tennis, basketball, rugby, golf, ice hockey, American football, etc. You can also ask for eSports added as it has become a common option among many online gamblers.

A comprehensive sports betting white label should offer diverse betting markets within each sport, including pre-match and live betting options, multiple bet types (straight bets, parlays, teasers, props), and competitive odds. The platform should also provide detailed statistics, live scores, and streaming capabilities to enhance the user experience.

What Payment Processing Features Are Essential?

You need to make it easy for your customers to deposit and withdraw money. Adding multiple payment methods is what you should look for in an ideal sportsbetting platform white label. It is an extra benefit if they can add cryptocurrencies as part of the payment methods.

Payment processing should include fast withdrawal times, secure transaction protocols, multi-currency support, low transaction fees, fraud prevention measures, and compliance with financial regulations like PCI-DSS. The best white label sports betting platforms offer seamless integration with major payment gateways and the flexibility to add new payment methods as they emerge.

How Important Is a Flexible Front-End System?

When creating a sportsbetting website, the white label company needs to focus on the interface of the website. It should be easy for online bettors to navigate through the website. The admirable features that define a flexible front-end system are customizable templates, quick integration, multiple languages, web-based (with no need for downloads), and Omni-channel offering (giving customers access via desktop and mobile devices).

The user interface of your sports betting platform white label should be intuitive, responsive, and visually appealing. Modern bettors expect seamless experiences across devices, so your platform must perform equally well on smartphones, tablets, and desktop computers. Look for white label sportsbook solutions that offer progressive web apps (PWA) or native mobile applications to enhance user engagement.

What Back-Office Tools Should Your Sports Betting White Label Include?

It is also important for the website to be managed with efficiency. You will need a sportsbetting white label that has stable security, real-time reports, detailed statistics, management of events, and an anti-fraud prevention system among others.

Essential back-office features include comprehensive player management systems, financial reporting and analytics, bonus and promotion management tools, affiliate program management, odds management and risk assessment tools, automated marketing capabilities, and customizable reporting dashboards. These tools enable you to operate your white label sports betting business efficiently and make data-driven decisions.

What Level of Customer Support Should You Expect?

This includes technical support that the white label service provider offers to you and stranded customers. Your provider should offer 24/7 technical support, regular platform updates and maintenance, training for your staff, troubleshooting assistance, and ongoing consultation for business optimization. Additionally, consider whether the provider offers white-label customer support services that can handle your end-user inquiries, or if you need to build your own support team.

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Sports Betting White Label vs. Lottery White Label Platform: Which Offers Better ROI?

If you are considering an investment in the betting and gambling industry, you need to consider all the options presented. The lottery white label platform is an amazing alternative that you can take if you are targeting huge returns.

Unlike sports betting, the lottery has a significant prospect of huge returns. Therefore, you consider the lottery white label platform instead of sports betting. Let’s compare the two to determine which is better.

What Are the Key Differences in Business Model?

From the above summary, it is clear that the lottery white label platform is a much better investment choice compared to sports betting for many entrepreneurs. Both bear some risks but the lottery is loved by many people because of its association with charity, which makes it a high-selling business venture.

The fundamental business model differences include:

• Revenue Structure: Sports betting white label platforms generate revenue from player losses and typically operate on thinner margins because competitive odds are necessary to attract bettors. Lottery platforms can maintain higher margins because players are primarily motivated by jackpot sizes rather than odds comparison.
• Player Behavior: Sports bettors tend to be more analytical and may shop around for the best odds, making customer retention challenging for your white label sportsbook. Lottery players are often more loyal to their preferred platform, especially if it offers convenience and variety.
• Marketing Approach: Sports betting white label marketing often focuses on bonuses, odds competitiveness, and live betting features. Lottery marketing emphasizes jackpot sizes, ease of play, and the dream of life-changing wins, which resonates emotionally with broader audiences.
• Operational Demands: Running a sportsbetting white label requires constant attention to odds movements, event results, and risk management. Lottery platforms have predictable schedules and lower operational intensity.

Therefore, you should consider the lottery white label solution if you want to start an active online business that will guarantee you a great return on investment.

“Lottery platforms deliver 70-80% profit margins with loyal, recurring customers, while sports betting operates on 50-70% margins with high customer churn. For most entrepreneurs, the choice is clear.”

— WhiteLotto Industry Analysis

Why Is WhiteLotto the Best Alternative to Sports Betting White Label?

Now that you know how profitable the lottery business can be, then you should strive to find the best lottery white label. WhiteLotto is the industry leader that you can trust for a great partnership that will guarantee you the best return on investment.

WhiteLotto is a solid white label for lottery solutions. The company has the knowledge and experience needed to develop intuitive gambling platforms that will excite the market.

What Makes WhiteLotto Stand Out from Sports Betting White Label Providers?

Choosing WhiteLotto as an alternative to traditional sports betting white label solutions offers several compelling advantages:

• Global Reach with Local Touch: A software that runs in more than 40 international languages to ensure that you capture the widest market possible. This language support surpasses most sports betting platform white label providers and enables you to enter diverse markets quickly.
• Universal Device Compatibility: It works on all devices including desktop and mobile devices. You can also use different operating systems and still enjoy a seamless experience. The platform’s responsive design ensures that whether your players use iOS, Android, Windows, or Mac systems, they receive a consistent, high-quality experience.
• Extensive Lottery Selection: There are many international lotteries that have been added to the platform. The top ones include Powerball, Mega Millions, EuroMillions, GG World Lottery, and GG World Keno among others. This variety exceeds what most sportsbetting white label platforms can offer in terms of betting options, giving your customers more reasons to return regularly.
• Flexible Payment Options: Different payment methods have been added to give lottery players a smooth experience. WhiteLotto supports traditional banking methods, e-wallets, credit cards, and cryptocurrency payments, ensuring you can serve customers regardless of their preferred payment method.
• Proven Track Record: Unlike newer sports betting white label providers, WhiteLotto has established credibility and experience in the online gambling industry, with successful deployments across multiple jurisdictions and satisfied operator partners.
• Superior Support and Partnership: WhiteLotto doesn’t just provide a platform; they offer ongoing support, marketing assistance, and strategic guidance to help your business succeed. This level of partnership often exceeds what sports betting platform white label providers offer.

You can trust WhiteLotto to offer exemplary white label solutions in the lottery industry as a superior alternative to sports betting white label platforms.

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Comprehensive Summary: Making Your Decision About Sports Betting White Label Solutions

Choosing to enter the online gambling industry through a sports betting white label solution or an alternative like WhiteLotto’s lottery platform represents a significant business opportunity in today’s digital economy. This comprehensive guide has explored the various aspects of sports betting white label platforms, providing you with the knowledge necessary to make an informed decision.

Key Takeaways About Sports Betting White Label Solutions

Critical Success Factors for your sports betting platform white label include obtaining proper licensing, selecting the right white label provider, implementing effective marketing strategies, ensuring regulatory compliance, and maintaining excellent customer service. The provider you choose should offer comprehensive sports coverage (50-100 sports), multiple payment methods, robust risk management tools, flexible customization options, and reliable technical support.

The Comparative Analysis between sports betting white label solutions and lottery platforms reveals important distinctions. While sportsbetting white label platforms offer exciting live betting features and capitalize on major sporting events, they also face higher operational complexity, tighter profit margins (50-70%), and more intense competition. Lottery platforms like WhiteLotto provide higher profit margins (70-80%), more predictable revenue streams, stronger social acceptance, and simpler operational requirements.

Why Consider Alternatives to Sports Betting White Label?

The lottery white label platform alternative presents compelling advantages for many entrepreneurs:

• Higher Profitability: Lottery operations typically achieve better margins than sports betting due to the nature of lottery games and player expectations.
• Broader Market Appeal: Lottery games attract casual players who might find sports betting too complex or intimidating, expanding your potential customer base.
• Positive Brand Association: The traditional connection between lotteries and charitable causes provides marketing advantages and social legitimacy that sports betting sometimes struggles to achieve.
• Operational Simplicity: Lottery platforms require less intensive day-to-day management compared to the constant odds adjustments and risk monitoring necessary for white label sportsbook operations.
• Regulatory Benefits: Many jurisdictions offer more accessible licensing pathways for lottery operations compared to sports betting, potentially accelerating your market entry.

The WhiteLotto Advantage Over Traditional Sports Betting White Label

WhiteLotto distinguishes itself through:

• Support for 40+ international languages, exceeding most sportsbetting white label competitors
• Seamless integration of major global lotteries (Powerball, Mega Millions, EuroMillions)
• Web-based platform requiring no downloads, reducing customer acquisition friction
• Comprehensive payment processing including cryptocurrency options
• Proven track record and ongoing support that goes beyond typical white label sports betting providers

Making Your Final Decision

Your choice between a sports betting white label solution and alternatives like WhiteLotto should be based on:

• Market Analysis: Research gambling regulations, market saturation, and customer preferences in your target jurisdictions. Some markets are more receptive to sports betting, while others prefer lottery products.
• Business Goals: Consider whether you prioritize higher revenue per customer (sports betting) or better profit margins with more predictable income (lottery). Evaluate your risk tolerance and desired level of operational involvement.
• Financial Resources: Assess your available capital for initial investment, monthly fees, marketing budgets, and working capital to sustain operations until profitability.
• Personal Expertise: Your background in sports, gambling, or related industries may give you advantages in one vertical over another.
• Long-term Vision: Think about scalability, diversification opportunities, and exit strategies. Some entrepreneurs start with one product and later add complementary offerings.

The Bottom Line

The sports betting white label industry offers legitimate opportunities for entrepreneurs to build profitable online businesses without the technical complexities and costs of developing proprietary platforms. However, as this guide has demonstrated, alternative solutions like WhiteLotto’s lottery platform may offer superior returns, simpler operations, and better long-term stability for many business models.

Whether you ultimately choose a traditional white label sportsbook, a lottery platform, or a hybrid approach offering both products, success will depend on thorough planning, regulatory compliance, effective marketing, excellent customer service, and continuous adaptation to market conditions.

The online gambling industry continues to evolve, with new technologies, regulations, and player preferences emerging regularly. By staying informed, choosing the right technology partner, and maintaining focus on delivering value to your customers, you can build a sustainable and profitable business in this dynamic sector.

For those seeking the optimal balance of profitability, operational efficiency, and market acceptance, exploring WhiteLotto as an alternative to traditional sportsbetting white label solutions represents a strategic decision worth serious consideration. The combination of proven technology, comprehensive support, and favorable business economics positions WhiteLotto as a leading choice for entrepreneurs entering the online gambling market.

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Wojciech Lysak

Wojciech Lysak is Managing Director of White Lotto and a senior iGaming B2B expert with nearly 20 years of experience. He specializes in white label online lottery platforms, turnkey solutions, gaming systems, and scalable B2B solutions for operators across global markets.

A recognized industry leader and visionary, he actively participates in major iGaming events worldwide and has led the creation of multiple successful platforms and projects across the gaming sector.

If you’re interested in starting your own online business in the iGaming sector, Wojciech will help you take your first steps on the path to success.